We're not sure if Uniqlo's decision to get in David Karp, founder of Tumblr, as the face of their fall campaign was entirely a good idea. In fact, we're pretty sure that all the reblogs and likes it will incur will probably cause the site to crash that made him his small fortune. The ever cool Japanese brand will feature Karp in their latest campaign which ties in with the opening of a new flagship in New York. Lolcats you have been warned.
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